Here at Sugar Candy, we’re unapologetic about the fact that we exclusively design bras for F cup and up. Big boobs need different support, so we’ve reinvented the everyday bra using our patented U-Sling technology. It’s time to say goodbye to underwire.
Meet Uplift: The Tech Behind Our Bras
Knitted Support Panels
Providing wire-free seperation that banishes monoboob.
Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.
Flexi-Fit Sizing
Bodies change, so we have 6 hook & eyes to grow with you.
As a company made up of women in all stages of life, we know better than anyone that bodies change and that needs to be normalised. That’s why all of our bras have 6 rows of hooks and eyes, to keep you secure and supported through all your fluctuations. Our heat moulded cups and 4-way stretch recovery work together to hug your boobs, no matter their size.
U-Sling Technology
Reinforced platform & side slings mimic the support of a wire.
Our patented U-Slings are where the magic happens. Reinforced with heavy duty powermesh, they mimic the shape and support of an underwire, without any of the discomfort. The platform sling lifts and separates your boobs (monoboob be gone) while the side slings encourage forward projection, to help banish any east-to-west action.
Knitted Support Panels
Providing wire-free seperation that banishes monoboob.
Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.
Flexi-Fit Sizing
Bodies change, so we have 6 hook & eyes to grow with you.
As a company made up of women in all stages of life, we know better than anyone that bodies change and that needs to be normalised. That’s why all of our bras have 6 rows of hooks and eyes, to keep you secure and supported through all your fluctuations. Our heat moulded cups and 4-way stretch recovery work together to hug your boobs, no matter their size.
U-Sling Technology
Reinforced platform & side slings mimic the support of a wire.
Our patented U-Slings are where the magic happens. Reinforced with heavy duty powermesh, they mimic the shape and support of an underwire, without any of the discomfort. The platform sling lifts and separates your boobs (monoboob be gone) while the side slings encourage forward projection, to help banish any east-to-west action.
Knitted Support Panels
Providing wire-free seperation that banishes monoboob.
Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.
Over 90,000 Bras Sold
Here is what customers are saying
Don’t just take our word for it!
Emily B
VERIFIED PURCHASE
Very comfortable and gives a great shape. I am a UK 30J and ordered the size S, but I will be exchanging this for a M to give me a larger cup size.
Read less
Very comfortable and gives a great shape. I am a UK 30J and...
Read more
Emily B
VERIFIED PURCHASE
Incredibly comfortable and lifts and shapes my low, heavy boobs. I am a UK size 30J and I ordered size S which fitted perfectly. *Please* do this in a beige/nude colour as I wear a lot of light coloured tops.
Read less
Incredibly comfortable and lifts and shapes my low, heavy...
Read more
NG
VERIFIED PURCHASE
These are my absolute favorite bras! I own 3 basic bras and one posh bra. I bought these when I was 30 lbs heavier so I actually don’t know what my bra size is anymore, and while I had to get rid of all the other bras in my drawer, these still fit! I could probably go down a size, and will next time I order, but I think this is just such a true testament to how amazing this product is. They give amazing shape, support, and comfort for busty women and are great even through drastic weight fluctuations. I am a forever customer!
Read less
These are my absolute favorite bras! I own 3 basic bras and...
Read more
Sali
VERIFIED PURCHASE
Thrilled to have found Sugar Candy, and purchased three basic bras. These are the most comfortable bras I've ever owned. The sizing is spot on, and my chest has been transformed into its most flattering and feminine shape in years. I will definitely be back for more.
Read less
Thrilled to have found Sugar Candy, and purchased three basic...
Read more
Jo H
VERIFIED PURCHASE
I love this bra: super comfortable, great fit and a lovely colour
Read less
I love this bra: super comfortable, great fit and a lovely colour
Emily B
VERIFIED PURCHASE
Very comfortable and gives a great shape. I am a UK 30J and ordered the size S, but I will be exchanging this for a M to give me a larger cup size.
Read less
Very comfortable and gives a great shape. I am a UK 30J and...
Read more
Emily B
VERIFIED PURCHASE
Incredibly comfortable and lifts and shapes my low, heavy boobs. I am a UK size 30J and I ordered size S which fitted perfectly. *Please* do this in a beige/nude colour as I wear a lot of light coloured tops.
Read less
Incredibly comfortable and lifts and shapes my low, heavy...
Read more
NG
VERIFIED PURCHASE
These are my absolute favorite bras! I own 3 basic bras and one posh bra. I bought these when I was 30 lbs heavier so I actually don’t know what my bra size is anymore, and while I had to get rid of all the other bras in my drawer, these still fit! I could probably go down a size, and will next time I order, but I think this is just such a true testament to how amazing this product is. They give amazing shape, support, and comfort for busty women and are great even through drastic weight fluctuations. I am a forever customer!
Read less
These are my absolute favorite bras! I own 3 basic bras and...
Read more
Sali
VERIFIED PURCHASE
Thrilled to have found Sugar Candy, and purchased three basic bras. These are the most comfortable bras I've ever owned. The sizing is spot on, and my chest has been transformed into its most flattering and feminine shape in years. I will definitely be back for more.
Read less
Thrilled to have found Sugar Candy, and purchased three basic...
Read more
Jo H
VERIFIED PURCHASE
I love this bra: super comfortable, great fit and a lovely colour
Read less
I love this bra: super comfortable, great fit and a lovely colour
Emily B
VERIFIED PURCHASE
Very comfortable and gives a great shape. I am a UK 30J and ordered the size S, but I will be exchanging this for a M to give me a larger cup size.
Read less
Very comfortable and gives a great shape. I am a UK 30J and...
Read more
Meet The Range
AKA the bras that the big brands don't want you to know about.
How is Sugar
Candy Different?
WIRE-FREE SUPPORT THAT WON’T LET YOU DOWN
How is Sugar Candy Different?
No More Headaches
Adjustable Fit
Unparalleled Support And Lift
No Mono Boob
Good For The Planet
Built To Last
Skin Friendly Fabric
Doesn’t Stretch Out
Easy Sizing
Designed For Fuller Busts
Our Story
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe.
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe. When Tracey, our founder, was pregnant with her first child she realised there was a gap in the market for nursing bras that were both supportive and stylish, particularly in the fuller bust space. From here, she developed a wire-free nursing bra that provided as much support as a wired bra, without any of the discomfort. It was such a hit that her customers begged for a non-maternity version, and thus the Sugar Candy brand was born!
