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You've been let down by all thewire-free bras you've tried beforeand underwire is downrightuncomfortable, so how are wedifferent?
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Unpacking the Price of Fuller Bust Bras
By Sugar Candy
Decoding Bra Structure for Big Boobs
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Boobs and the Many Changes They Go Through
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Supporting your globes is our number one priority, but it will never come at the expense of the one we're living on. Keep scrolling to find out how sustainability is at the forefront of everything that we do.
Waste-minimising
production
Each of our bras are seamlessly knitted to size within a tube, allowing us to produce as minimal waste as possible. We then repurpose the few offcuts we do produce to make the inner slings of the bra! This innovation ensures we considerably reduce energy consumption and waste.
Durable +
build to last
Engineered from Softex—a high-quality microfibre NILIT™ 6.6 yarn—our bras are incredibly durable and long-wearing with high-recovery stretch retention. In addition to this, our bras go through rigorous fit and wear tests to ensure they last for longer, keeping them out of landfill.
Bodies change,
so do our bras
Whilst supportive, our bras are also super flexible and are designed to change with you. Why? Because bodies fluctuate, and that’s totally normal! The durable knitted construction creates 4-way stretch retention allowing our bras to continuously snap back, meaning longer wear time and uncompromised support with every wear.
Oeko-Tex Standard
100 Certified
This means that every thread, trim, hook or other, has been tested for harmful substances and has been deemed harmless in human ecological terms. Bras are an item we know you'll be wearing day in, day out, so just know that we’re always looking out for you and your assets. You can find out more about Oeko-Tex here.
Consciously
considered & crafted
We're constantly working towards being as eco-conscious as possible, from production to delivery. Our HQ runs day in and day out on solar energy, our production is heavily focused on waste minimisation and our packaging is eco-friendly too! There's still a lot for us to learn but we’re just getting started, so watch this space.